Property investors aiming for long-term tenants and favourable rental returns must ensure their investment property appeals to local tenants.
Enhancing the property's appeal and boosting rental income can be achieved by investing time and resources into its presentation and upkeep. This approach is likely to yield a favourable return on investment over time.
The first step in property management is to decide what kind of tenants you are looking for. Depending on the demographics of the suburb, it may be difficult to find your ideal tenant. As an investor, you may not be completely familiar with the area, so check the surrounding area or the demographic data of the suburb to get a better idea of what you can expect. Once you have your target demographic, you then need to make sure the property suits that tenant type.
For example, you may be looking for a couple to rent the property, but if the suburb contains mainly families in the area, you’ll need to adapt accordingly. Ideally your property will generally match the tenants that are available with only minor changes.
There are various tweaks or additions you can make to the property to make it more attractive for your tenant type. Think about what the target tenant would like to see in the property.
If you want to get a good rental yield and increase your chances of securing a long term tenant, you'll need to make sure the property is presented well starting from the outside. Sometimes potential tenants drive by a property and are instantly put off by the poor presentation outside. If you're not even getting any inspections inside the property, you'll need to make some drastic changes or be more realistic with then rental price.
Some improvements to you can make include:
Outdoors
Add value
Some of these will cost you money, but having a property that attracts a tenant quickly will mitigate this cost compared to the loss of rental income for an empty property.
It's better to add white goods or make other improvements instead of losing money on an empty property. The condition of the property is important and you’ll be losing more in the long run if it remains vacant.
Happy tenants are likely to stay for a long time, so it’s the property manager’s job to keep them happy. Properties in bad condition, in need of repairs or renovation are likely to send tenants in search of something better.
To keep a tenant happy you should: